Shell's Truck Oil Anthem

SHELL ROTELLA TRUCK OIL LAUNCH

Historically, motor oil has been a one-size-fits all situation—until now. When Shell Rotella looked to us to launch the first-ever oil made for trucks, we knew we needed to go big, so shoppers would take our oil home.

Hence, THIS IS TRUCK OIL was born.

To view captions, please hover on the bottom-right icon of each asset.

Role
Concept, copy, creative direction
For
Shell Rotella
Type
TV, print, in store, activation

© 2024 KP | Kristin Pendleton

Shell's Truck Oil Anthem
←

:30 TV - First aired during the Liberty Bowl, NYE 2019

Print

Print

In Store

Activation outside participating retailers
Next:
Holly Jolly Coffee
→