Kristin Pendleton | Creative Director

STARBUCKS FRESH BREW PRODUCT LAUNCH
Who knew coffee from a can would be the freshest-tasting around?

For the launch of Fresh Brew, we took the sensorial route to ensure the fresh taste, aroma and overall sensation positively leapt off the airwaves/browser/aisle—helping shoppers everywhere open a fresher day, every day.

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Role

Concept, copy, TV edit direction, VO talent direction, custom music direction

Type

TV, radio, digital, in store