The Call of the Rodeo

HOUSTON LIVESTOCK SHOW AND RODEO: CAMPAIGN PITCH

When the world’s largest livestock show and rodeo came a-hollerin' for a new campaign, it was our pleasure to accommodate them.

In The Call of the Rodeo, the personality of what makes the rodeo the rodeo is front and center. Bulls make mental bets that their riders can’t last a full eight seconds. An extra-long corn dog laughs in the face of your attempts to finish it. The high-flying swing ride bets you can’t escape without a yelp. And a flock of baby animals dares you to pet them without saying awww.

In a town full of swagger, attitude and casual one-upmanship, this campaign serves as an effective challenge to answer the call — straight from the horse’s mouth.

To view captions, please hover on the bottom-right icon of each asset.

Role
Concept, copy, creative director
Type
Video, TV, print, OOH, digital, radio

© 2024 KP | Kristin Pendleton

The Call of the Rodeo
←

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