Kristin Pendleton | Creative Director

CURIOSITY CRUISER BRANDING + STORY

The illustrious Barbara Bush and her Literacy Foundation team were on a mission to make reading cool for the underprivileged children of Houston. We donated a near-literal ton of hours to ensure a tech-savvy mobile library complete with intriguing name, branded superheroes, website and movie-trailer-style video did just that.

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Role

Led naming exercise. Concepted character stories. Wrote website, video and other miscellaneous brand pieces.

Type

Branding, video, web

URL

CuriosityCruiser.com